Productization for Ad Agencies

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For the past several years, productization has been a consistent topic in our industry, however, since we included questions on it in our latest report (RSW/US 2025 New Year Outlook Report), I’ve had…
Groundhog Day - Don't Drive Angry

Break the Groundhog Day Cycle: Finding a Better Agency Partner

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Just like Bill Murray's character Phil Connors in the classic film Groundhog Day, many marketers find themselves caught in the same cycle year after year with their agency partners. Understanding why you’re…

New Agency Types

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Recently read an article by Forrester that predicted agencies will jettison their legacy agency structures to form new agency types in 2025   The article starts by saying: "The last 24 months…

Independent Agencies – Flavor of Choice

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By now, I'm sure you've all heard about Omnicom's acquisition of IPG, making it the largest agency network in the world. For most of the marketers we've worked with since our start in 2005, helping…

Evolving CMO

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Recently read an article in CMO magazine about the evolving role of today's CMO and just how important the role is becoming - IF you as the CMO are capable of making it just that. And I wrote a post…

What Your Agency Thinks

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Just finished up our 14th annual Ad Agency New Business survey report. Thought I'd just share it with you so you could get an idea of  how agencies are feeling as they close out 2024 and open up 2025…

Building Trust Through Authenticity

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Recently read an article about building trust with your agency - which inherently will lead to a better, more productive relationship. Reminds me of a social psychology theory called the "Self-Determination"…

The Skills Agencies Will Need Tomorrow

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Recently read an article written by an ad guy in Johannesburg about agencies that I believe rings as true here as it does there. The article, The Skills Agencies Will Need Tomorrow, talks about the…

Give Them a Good Look

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I recently read an article in AdAge titled "Small Agencies Win Big Accounts" and it got me thinking about the marketing agency searches we run for our marketing clients. When I started RSW/AgencySearch,…

Things are Looking Up

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Things are looking up - at least according to the marketers and agencies we surveyed for our 2024 RSW Mid-Year Progress Report. To download the survey, visit our landing page: 2024 RSW Mid-Year Progress…