Industry Survey Report

2023 New Year Outlook Report – Marketer & Agency Perspective

The RSW 2023 New Year Outlook Report survey was completed by senior level Marketers and Marketing Agency executives during December, 2022.

Download your copy today by clicking here:  2023 NYO Survey Report


The purpose of the survey was to glean insights relative to marketer and agency perspective as they each headed into 2023.

Topics explored in the 2023 New Year Outlook Report included “biggest challenges facing marketers and  agencies”.

Also probed were topics related to in-house marketing teams, why marketers review agencies, spending and investment expectations, how COVID has impacted agencies, and remote work & culture.

Our hope is that the key findings and implications from this study are of value as you kick your marketing and sales planning into gear for 2023.

The agency sample came from the RSW/US database of over 5,000 marketing services, advertising and PR firms in the U.S. and Canada, ranging in size from under $3M in capitalized billings to over $75M.

The disciplines of each agency spanned full-service, digital, PR, and media, among others.

The marketer sample came from our RSW/AgencySearch database of 30,000 marketing decision maker contacts.

Company size, location, and category varied.

To learn more about RSW/AgencySearch and how we help marketers find best-in-class marketing agencies, visit

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