Industry Survey Report

2020 New Year Outlook Report

The 2020 RSW/AgencySearch New Year Outlook Report was completed by senior level Marketers and Marketing Agency executives during December, 2019.

The purpose of the survey was to glean insights relative to marketer and agency perspective as they each headed into 2020.

Who knew 2020 would be the year that it was.  Things seemed so normal as we approached the end of 2019.  The biggest issue facing agencies at that time was what seemed like a takeover by in-house agencies.  Who knew it was going to be a takeover by the pandemic!

Topics explored in the 2020 New Year Outlook Report included “biggest challenges facing marketing agencies” as seen through the eyes of marketers and agencies. Also probed were topics related to
spending and investment expectations, the growth of specialty agencies, the growth of in-house agencies, and the ever increasing importance of data and analytics.

It’s always interesting to see where marketers and agencies differ on these and other topics in our surveys.

Our hope is the key findings and implications from this study are of value as you kick your marketing and sales planning into gear for 2020.

Some interesting findings for sure!

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