Stein Mart, like many retail brick n’ mortar brands, was experiencing a slowdown in sales due to the rising tide of internet shopping. In addition, the brand was struggling to find its space as it was squeezed right in between the discount department stores like T.J. Maxx and higher end department stores like Macy’s and Nordstrom. SteinMart needed to find a new identity and needed to do it now. Their current agency had been with them for quite some time, but unfortunately the agency had gotten a bit tired and wasn’t as proactive as Stein Mart needed them to be…
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