Jazzercise is a brand that has a long heritage, but has little consistency in how it presents itself to the market. The brand was in need of an agency that could help it develop and maintain a new franchise portal to better control how the brand was represented across the thousands of franchisees across the U.S. The agency that they had been using was nickel and diming them to death, and didn’t really seem to have the right set of expertise in-house to carry the brand where they needed to go…
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