With business in a generally flat state, the illy café team was in need of a new agency to help them create a fresh for the brand – and help them build their online sales. illy café had basically “outgrown” their current agency. The level of service and strategic thinking they received from their agency had fallen off quite significantly over the years. In addition their current agency had stopped pushing illy into new and innovative (and more effective) digital marketing platforms. illy was more often bringing the agency new ideas, than the other way around…
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