Fantastic Sam’s was at quite the crossroad. Over the past 15 years, business had been trending down. Some of their salons were old/outdated. They were struggling to bring younger consumers into the fold. Franchisees felt like there was no clarity in the direction of the firm and they felt like they weren’t getting the best from their agency when it came to media buying for the brand. They needed leads. They needed a better positioning. They needed a new agency. And they needed it fast…
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