The 2012 RSW/AgencySearch Report: Client and Agency Perspective on Topics Related to Agency Relationships was completed by 101 key Marketing decision makers and 168 Agency Principals from across the United States during September, 2012.
This study was commissioned by RSW/AgencySearch.
RSW/AgencySearch is a no cost way for Marketers to find better Agencies.
The following provides an overall summary of findings as well as implications for Marketers as they move into 2013.
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