The 2015 RSW/AgencySearch New Year Outlook survey was completed by 123 senior level Marketers and 158 Marketing Agency executives during December, 2014. The purpose of the survey was to glean insights relative to marketer and agency perspective as they each headed into 2015. Topics explored included “troubling trends”, spending expectations, the impact of Republican control of the House and Senate, the value of using search consultants to help manage searches, and the movement to consolidate agency rosters, among many others.
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