The 2014 RSW/AgencySearch Agency-Marketer Business survey was completed by 110 senior level Marketers and 220 Marketing Agency executives during July, 2014. The purpose of the survey was to glean insights relative to marketer and agency activities related to things such as marketer expectations during meetings with agencies, marketers’ perception of the biggest deficiencies with agencies today, and the importance of creative during a final pitch.
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