In the first part of the survey, questions focus on the agency world. This section may provide some insights that can be helpful as you work to shore up the relationships you have with your agencies or help you as you’re looking for a new agency.
The second part of the survey features four questions Adweek asked us to include in the survey.
These questions were presented to both Agencies and Marketers. The second part of the survey shares the perspectives of both segments on topics including:
- Existing and evolving marketing technology
- Views about the areas in which agencies offer the greatest value
- An assessment of various social media channels as marketing channels