How We Do It
Our Disciplined Agency Search Process
Phase I: Discovery/Scope of Search Definition
Our agency search firm conferences with you to understand your goals and objectives for the search. Following this discovery, a scope-of-search document is developed and approved by you prior to the start of this search. This serves as our road map for finding the best agencies for your business.
Phase II: Agency Research/Interviews & RFI Submissions
We identify a large group of agencies that initially meet the criteria of what you are looking for. We study their experience and expertise, narrowing down the list to approximately 30 agencies that appear to be solid fits. We send pre-qualifying questions to these agencies, then ultimately interview agencies that specifically meet the criteria defined in the Scope of Search. At the end of this period the following will be delivered:
- 6-10 Agency responses to the RSW/AgencySearch created/client approved RFI
- RSW/AgencySearch perspective/recommendations for each Agency. Final agency list for pitches will typically be 2-3.
Phase III: Pitch Management/Final Pitches/Agency Selection
During this phase, we will shepherd the 2-3 agencies through the pitch and final selection process.
RSW/AgencySearch will offer counsel/insight into the final selection of the winning agency.
RSW/AgencySearch will notify agencies not selected and outline rationale for selection.